How to Set Realistic Sales Targets in FMCG General Trade (Without the Stress!)
Setting sales targets in FMCG General Trade (GT) requires a careful balance—set them too high, and your team struggles; set them too low, and you miss growth opportunities. The key is to validate your targets with data and strategy rather than guesswork. Here’s how to do it right.
Why General Trade (GT) Will Continue to Thrive While Modern Trade Faces Challenges?
For years, Modern Trade (MT) was expected to dominate the retail industry, but General Trade (GT) has consistently proven its resilience. While MT has expanded, it hasn’t adapted fast enough to evolving consumer preferences, and the rise of Quick Commerce (Q-commerce) is further reshaping the retail landscape.