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How to Set Realistic Sales Targets in FMCG General Trade (Without the Stress!)
Setting sales targets in FMCG General Trade (GT) requires a careful balance—set them too high, and your team struggles; set them too low, and you miss growth opportunities. The key is to validate your targets with data and strategy rather than guesswork. Here’s how to do it right.
Why your Distributor’s Profitability is Key to Your Brand’s Success?
When building a brand, it’s natural to focus on your own margins and revenue. However, have you ever considered how your distributor’s profitability plays a crucial role in your long-term growth? A financially strong distributor doesn’t just sell your products—they actively contribute to your brand’s expansion and sustainability.
Why General Trade (GT) Will Continue to Thrive While Modern Trade Faces Challenges?
For years, Modern Trade (MT) was expected to dominate the retail industry, but General Trade (GT) has consistently proven its resilience. While MT has expanded, it hasn’t adapted fast enough to evolving consumer preferences, and the rise of Quick Commerce (Q-commerce) is further reshaping the retail landscape.